Sometimes I fear future history books. How will our grandchildren look at today's entertainment culture? If film is supposed to be a reflection of our times, where are the artists? They're certainly not within 50,000 miles of "G.I. Joe", a movie seemingly made by a bunch of guys getting increasingly drunk and stoned off Natty Ice and beasters and discussing how awesome it would be to make an action movie.
Rocket propelled suits with arm-mounted machine guns. An evil lair not just under water, but under the polar ice caps! A couple hot bitches who can fight and disacknowledge , but not too much, lest they take away valuable screen time from the men. A major world monument (here, the Eiffel Tower) blowing up. Mini-submarine battles. It's all here.
Perhaps my generation in film will be the one known as the one who did everything in their power to not address the issues of the world, instead opting for whatever entertainment option seems like it can hold an audience's attention for just a second before it moves on to some other flashy vice in an increasingly fast-moving world. We are at what I consider to be one of the most interesting points in history (you know, a black man leading the free world; the East and the West engaging in a religious war; the concepts of communication, free government, and energy constantly changing and frightening the masses). So why not make a movie about something totally irrelevant that no one has cared about in decades?
Maybe action clunkers such as "G.i. Joe" have become the action serials of this era: studio-produced packages that sell based off of either brand names or highly associable ones, with slow-mo and explosions aplenty, CGI'd to shit. "Independence Day", "Godzilla", "The Mummy", "Van Helsing", "Transformers", "Live Free or Die Hard", "Mission: Impossible", and about seventy-five percent of all superhero adaptations fall under this formula, and that's just off the top of my head. (Funny how often director Stephen Sommers' popped up.) These movies are made for the here and now, for a quick buck. There isn't even a hint at intended posterity. Who needs creativity? Studios seem to be in universal agreement on the thought that audiences just need a diversion based off nostalgic memories or yesteryear's hits or anything else recycleable. Throw a Lego movie
at them, $300 million in production and marketing, and we'll at least break even after overseas and DVD. Move on to the next product. How does Gak sound?